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YOUR ADVOCATES

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SAMANTHA & MIRA

FOUNDER & YOUR BUSINESS STRATEGIST

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Meet our fearless leader, the legend herself. With an extensive background in marketing and the finance industry, Samantha is truly a guru of all things business, comfortable in both corporate and small business atmospheres.

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Samantha is a Certified Social Marketing Professional (CSMP) who has been providing marketing, operations, and technology strategies for the past 15 years in a variety of industries. She has a degree in visual communications (marketing) and graphic design.

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Her expertise has led her to consulting and operational management throughout her career. Her diverse knowledge and innovative mindset has exemplified her respectable persona and leadership in the Fox Valley.

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After 13 years of leading marketing and operational teams, Samantha’s confidence and precision in structure and business management has led First Initiative to where it is now. She has the skill set to build, maintain, and train while creating a customized service for clients. Her eye for detail and design brings a valuable specialty to clients and you, her future client. 

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MARILYN

Bookkeeper Extraordinaire 

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MELAYNA

Executive Assistant & Designer

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KIM

Office Manager

First Initiative, LLC has been committed to helping small businesses grow and succeed for 15+ years. 

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CONTACT

info@first-initiative.com

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(920) 215-1466

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707 Hickory Farm Lane

Appleton, WI 54914

Fully Licensed and Insured © 2025 First Initiative, LLC. All Rights Reserved.

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