YOUR ADVOCATES

Meet our fearless leader—truly a legend in her field. With an extensive background spanning marketing and the finance industry, Samantha is a well-rounded business expert who thrives in both corporate and small business environments.

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A Certified Social Marketing Professional (CSMP), Samantha has spent the past 17 years delivering strategic marketing, operations, and technology solutions across a wide range of industries. She holds a degree in visual communications (marketing) and graphic design, blending strategy with creativity in everything she does.

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Throughout her career, her expertise has naturally led her into consulting and operational management roles. Her diverse skill set, innovative mindset, and results-driven approach have established her as a respected leader throughout the Fox Valley.

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After nearly two decades of leading marketing and operational teams, Samantha’s confidence, precision, and structured approach to business management have shaped First Initiative into what it is today. She excels at building, maintaining, and training high-performing systems while delivering fully customized services for each client. Her keen eye for detail and design adds a unique and valuable advantage for clients—and for you, her future partner.